What is it about your MBA program that students love the most?
Our supportive, team-based community and hands-on learning opportunities.
Tell us about one new course that has recently been added to your curriculum in the last year. How do you see this influencing the current cohort?
A new course that's being offered this year is Digital Marketing: Applications and Analytics. The course is oriented around the current digital marketing ecosystem that can best be described as a "network of networks.” The focus is on both customer acquisition networks (display, mobile and search advertising networks, buyer-seller networks) and customer engagement/retention networks (social networks). Students will learn to analyze complex data and business models in order to assess the digital strategies of companies such as Uber, Etsy, Airbnb, The New York Times, Hubspot and InMobi. Courses like this and others that teach students how to use data to drive decision-making will prepare them to become more effective leaders, whatever their post-MBA careers.
Michigan Ross
The Michigan Ross MBA Program develops leaders through experience-driven business education. We provide a multidisciplinary, global, and team-based curriculum that reflects the modern business environment. A highlight of the Ross MBA is our signature Multidisciplinary Action Projects (MAP) course, which immerses students in a real-world business challenge for seven weeks. Our vibrant, diverse community fuels innovation, and our alumni are passionate and proud. We believe business is the most powerful force for economic and social change. This is the driving force behind our goal of developing leaders with the confidence, capabilities, and connections to make a difference in the world.
